Pop-up ads experienced a remarkable surge in the late 1990s and early 2000s, initially offering a seemingly simple way for businesses to reach a vast audience. Driven by their instant visibility, these intrusive displays became ubiquitous across the internet , generating substantial revenue for publishers and vendors. However, user displeasure rapi

In today's digital landscape, businesses are constantly seeking innovative ways to reach their target audience and drive growth. Online advertising networks have emerged as a powerful tool for achieving these objectives. These networks offer a vast reach, allowing businesses to effectively focus on specific demographics, interests, and behaviors.